Keep Up to Technology
We live in a very technologically-advanced world these days, and it is important to be on top of SEO if you want your business to survive. As a plastic surgeon, you rely on your patients to keep you in business, and without them, you will be out of a job. So how do you compete in this fast-passed world of technology?
Your Website Needs to Be Visible
More and more patients are searching for their doctors, dentist and plastic surgeons online. Because of this, it is very important to make sure that when they are searching, your website and information will be at the top of the page and not on page 103. SEO is all about getting your website out there so that it is easier for search engines such as Google to find and ultimately, your potential customers.
Why you Need SEO Working for You
If you have SEO working for you you can increase your share of private pay clients. These clients are not restricted by their Managed Care Organization, also known as MCO, and they can choose anyone to become their surgeon. So, in other words, they are likely to choose a doctor through a search on Google. So because of this, you want to make sure that your website is on the first page and preferably near the top of Google’s page.
Hire the Experts to Create Your SEO
When deciding which keywords to use you need to pick the ones that are top rating words. There are many services available that do extensive research to find these “magical” words effectively.
It is a good idea to utilize these services and to get a really good SEO platform in place for your business. They will select words that are specific to you and your services as well. For example, rather than generalize you as a plastic surgeon, they will hone in on your specialty. So if you specialize in skin grafting, that will be one of the SEO words. They can also avoid competing with other plastic surgeons across the world and can recommend words that are geographically correct.
They will also be able to measure the success of your plastic surgery SEO through monthly reports, so you will know exactly how and where you rank against other plastic surgeons.
SEO Generates New Customers
SEO is an amazing marketing tool that should not be overlooked. It can really help to get your name out there and will substantially boost the sales of your business. It has been estimated that the sales conversion rate for websites that had visits was 2.95% in 2007. In other words, an increase of website traffic of about 1,000 could potentially lead to close to 30 new patients. That is a great way to build a business and quickly as well. There is a difference between Organic SEO and Adwords but both have their advantages, and both are effective.